How the Red Bull Stratos jump pushed the boundaries for TV and live streaming


When Felix Baumgartner jumped from the Red Bull Stratos space capsule on 14 October 2014 he broke a lot of records. He was the first person to break the sound barrier while in free fall (or without the use of an engine.)  He broke the world record for the highest balloon flight and he broke the record for the highest jump.

But perhaps the most interesting fact for those in the TV streaming business was that he broke the record for the most live streams with more than 9.5 million people watching concurrently.

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Objectives for any sports organisation looking to live stream content


When setting objectives regarding streaming, it is important that they be in line with the overall digital goals and objectives of the national association.

Objectives should be SMART (Specific, Measurable, Attainable, Relevant and Time-bound). In other words, they should be achievable. Before you start streaming, you need to know how your streaming objectives will fit in with the digital goals of your business.

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