It is impossible to talk about streaming without first understanding a bit about broadcasting.
Broadcasting as a term can be defined as the delivery of content “from one to many”. In the past, this was done with a signal that was sent from a mast to a receiver (or a TV), and it was pretty straightforward. There were standards for both the distribution and the reception of the signal.
When Felix Baumgartner jumped from the Red Bull Stratos space capsule on 14 October 2014 he broke a lot of records. He was the first person to break the sound barrier while in free fall (or without the use of an engine.) He broke the world record for the highest balloon flight and he broke the record for the highest jump.
But perhaps the most interesting fact for those in the TV streaming business was that he broke the record for the most live streams with more than 9.5 million people watching concurrently.
When setting objectives regarding streaming, it is important that they be in line with the overall digital goals and objectives of the national association.
Objectives should be SMART (Specific, Measurable, Attainable, Relevant and Time-bound). In other words, they should be achievable. Before you start streaming, you need to know how your streaming objectives will fit in with the digital goals of your business.
We all love talking about TV. Always have, always will. It is a great social pastime. And when consumers like something enough to talk about it, you can bet that marketers won’t be far away, dreaming up ads and trying to figure out how to interrupt your thoughts just long enough to get you to talk about their products too.
That is why Twitter’s goal is to be the first choice for your second-screen.
The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year.
Strategy Analytics predicts that the majority of this new growth will occur within the online subscription VOD (SVOD) and ad-supported video business models, lifting the market above $9.45 billion by year-end 2018.
Learning from the Irish Technology Leadership Group
Philippe Brodeur spoke at the ITLG Silicon Valley Global Technology Forum in Limerick on January 28th 2014.
Simon O’Neill speaks with Philippe Brodeur, about the successful launch of AerTV.ie and how the emergence of interactive platforms and Social TV are revolutionising mainstream broadcasting by challenging attitudes to content production.
The article below appeared in the Irish Marketing Journal in April 2012. Read More…