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The traditional TV ecosystem is expanding into a multiscreen landscape that is both complex and unpredictable.
Hot Air Media works with broadcasters and distributors to develop viable business models that create great experiences for their audiences and customers.
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Social TV, second screen, best screen – there are a multitude of devices, platforms and touchpoints where viewers can be found.
Hot Air Media expands the reach of brands and broadcasters beyond the living room TV to mobile devices and connected platforms.
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Brands with great stories are using the power of TV and video to find new ways to market. No longer are they at the mercy of advertisers and TV producers to shoehorn their ideas into a 30 second spot or limit themselves to a 30 minute programme – brands are learning to control their destiny by choosing moving pictures to create great experiences for their customers on TV and video platforms they can own.
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Live sport on TV has been democratised. Sports organisations are taking control of their destiny by live streaming their matches online and reaching out to their communities around the world.
Hot Air Media works with international sports organisations and right down to club level to bring their passion to life.